Guides, comparisons and resources to help real estate agents and agencies choose and use the right CRM. CRM Focus is the #1 rated platform for European and LATAM agents.
2026
New platform · founding pricing
€49/mo
Base plan · all features
30 min
To be fully operational
14 days
Free trial · card required
The complete CRM platform for real estate agents and agencies. Pipeline, map, AI, contracts and web portal — all in one.
Read guideComplete real estate CRM software with every tool an agent needs — without the price tag of enterprise platforms.
Read guideAll-in-one real estate software: CRM, map, AI, contracts and web portal in a single platform from €49/month.
Read guideAn honest look at the best real estate CRM platforms in 2026 — what they include, what they cost and who they are best for.
Read guideEverything a real estate agent needs to stay organized, follow up on time and close more deals.
Read guideFull-featured CRM on your phone — property map, AI descriptions, pipeline and contracts — without downloading an app. Works on iOS and Android.
Read guideTry CRM Focus free for 14 days — full access to maps, AI, contracts and portal. Card required to start the trial — no charge until it ends.
Read guideThe only CRM built for the specific needs of the Spanish real estate market — not a US platform adapted for Spain.
Read guideA real estate CRM built for European agents — not an American platform shipped to Europe.
Read guideA real estate CRM that works for agents across Latin America — not just the US market.
Read guideEl CRM inmobiliario profesional para agentes y agencias en México — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Colombia — pipeline, mapa, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Argentina — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Chile — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Perú — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Ecuador — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Uruguay — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Paraguay — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Bolivia — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en República Dominicana — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Costa Rica — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Panamá — con mapa interactivo, IA y portal web incluido.
Read guideEl CRM inmobiliario profesional para agentes y agencias en Guatemala — con mapa interactivo, IA y portal web incluido.
Read guideA complete real estate CRM that works for agents in Portugal — Lisbon, Porto, Algarve and beyond.
Read guidePipeline management, interactive property map, AI descriptions and digital contracts for sales and lettings — from €49/month.
Read guideGérez votre portefeuille immobilier avec carte interactive, descriptions IA en français et documents numériques — à partir de 49€/mois.
Read guidePortfolio-Management mit interaktiver Karte, KI-Exposés auf Deutsch und digitalen Verträgen — ab 49€/Monat.
Read guideGestisci il tuo portafoglio con mappa interattiva, descrizioni IA in italiano e contratti digitali — da 49€/mese.
Read guideA Follow Up Boss alternative built for markets outside the US — with more real estate-specific features at a lower price.
Read guideA kvCORE alternative for agents outside the US — complete real estate CRM at a fraction of the cost.
Read guideA LionDesk alternative with the real estate features US platforms leave out — built for European and LATAM agents.
Read guideA Propertybase alternative that delivers everything agencies need — at a fraction of the price.
Read guideA BoomTown alternative without the four-figure monthly price — complete real estate CRM from €49/month.
Read guideHubSpot is a powerful generic CRM — but real estate agents need tools HubSpot does not include.
Read guideA Chime / Lofty alternative with full real estate CRM features — built for agents outside the US market.
Read guideReal Geeks focuses on lead generation websites. CRM Focus adds the property-specific CRM tools — map, AI, contracts — real estate needs.
Read guideRealvolve is built for brokers obsessed with workflows. CRM Focus combines automation with a native property map and AI — ready in 30 minutes, not weeks.
Read guideTop Producer is a solid lead-management CRM. CRM Focus adds the property-specific tools it lacks — map, AI descriptions, digital contracts.
Read guideLone Wolf Relationships focuses on AI email marketing. CRM Focus adds the property management side — map, pipeline, contracts — in one platform.
Read guideRechat is a mobile-friendly marketing and lead CRM. CRM Focus adds the property-specific tools it lacks — a native map and digital contracts.
Read guideCINC is built for top-producing teams at $899+/month. CRM Focus gives independent agents and small teams the property-specific tools at a fraction of the cost.
Read guidePipedrive is a great sales CRM — but it was not built for real estate. CRM Focus adds the property map, AI and contracts that Pipedrive cannot offer.
Read guideZoho CRM is powerful but complex. CRM Focus is the real estate-specific alternative with map, AI and contracts — ready in 30 minutes.
Read guideMonday.com is a project management tool. CRM Focus is built for real estate — property map, AI and contracts included from day one.
Read guideGoHighLevel is a generic marketing-agency CRM that some agents adapt for real estate. CRM Focus is built specifically for property management from day one.
Read guideAI is no longer a premium add-on — it is the core of how real estate professionals work in 2026.
Read guideStop losing leads because you forgot to follow up. CRM Focus automates reminders, alerts and workflows so nothing falls through the cracks.
Read guideYour own professional real estate portal website, ready in 2 minutes — included free in all CRM Focus plans.
Read guideGenerate professional property listings in 10 seconds with AI trained on real estate language.
Read guideProfessional CRM for luxury real estate — manage exclusive properties, international buyers and premium mandates.
Read guideTrack every acquisition, manage your investment portfolio and close deals faster with a CRM built for real estate.
Read guideEnterprise-level real estate CRM features at a price that makes sense for independent agents and small agencies.
Read guideManage your entire real estate team — pipelines, performance, zones and communication — in one platform.
Read guideManage your commercial portfolio with interactive maps, AI-generated property descriptions and digital contracts — from €49/month.
Read guideManage your brokerage: track agents, listings and deals with maps, AI descriptions and digital contracts — from €49/month.
Read guideA Wise Agent alternative built for agents outside the US — with the property-specific features Wise Agent lacks.
Read guideA Chime / Lofty alternative with full real estate CRM features — built for agents outside the US market.
Read guideA BoomTown alternative without the four-figure monthly price — complete real estate CRM from €49/month.
Read guideA Propertybase alternative that delivers everything agencies need — at a fraction of the price.
Read guideA visual real estate pipeline that shows exactly where every deal stands — from first contact to signed contract.
Read guideTrack every lead from first contact to closed deal. Automatic reminders ensure you never miss a follow-up.
Read guideGenerate professional property listings in 10 seconds with AI trained on real estate language.
Read guideGenerate, send and digitally sign real estate contracts from your CRM — without third-party tools.
Read guideThe only real estate CRM where you can see your entire portfolio on an interactive map — filter, assign zones and respond to buyers instantly.
Read guideYour own property listing website, ready in 2 minutes. Included free in all CRM Focus plans.
Read guideManage every property in your portfolio — listed, under offer or sold — with map, AI and automatic portal publishing.
Read guideManage your entire real estate team — pipelines, performance, zones and communication — in one platform.
Read guideEnterprise-level real estate CRM features at a price that makes sense for independent agents and small agencies.
Read guideWhat you should pay for a real estate CRM in 2026 — and what you should get for that price.
Read guide14 days to try everything. All features unlocked. Card required, no charge until the trial ends.
Read guideSix things included from €49/month that most competitors charge extra for.