CRM FocusReal Estate CRMCRM for Real Estate Agents
New in 2026 · Founding member pricing

CRM for Real Estate Agents

Everything a real estate agent needs to stay organized, follow up on time and close more deals.

Real estate agents need more than a generic CRM. They need a platform that understands properties, exclusivity contracts, buyer profiles and visit scheduling. CRM Focus is built specifically for agents — not adapted from a sales tool.

Card required, no charge until trial ends14 days all featuresCancel anytimeSetup in 30 minutes

€49/mo

All features · No add-ons

30 min

To be fully operational

14 days

Free trial · Card required

2026

New platform · Founding pricing

Everything included. No add-ons.

Six features that set CRM Focus apart — all in the base plan from €49/month.

Interactive Property Map

Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.

AI Property Descriptions

Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.

Contracts & Digital Signature

Generate and sign real estate contracts natively — no third-party tools needed.

Free Web Portal

Your own property listing website, included in every plan. Live in 2 minutes.

Team Pipeline

Visual pipeline, agent ranking, zone assignment and real-time team chat.

Analytics & Reporting

Conversion rates, agent performance and deal velocity — all in real time.

The key advantage

Stop losing leads between visits and follow-ups. CRM Focus reminds you automatically and keeps every contact in context.

Simple, transparent pricing

All features included. No hidden add-ons. Cancel anytime.

Solo

1 agent

€49/month
  • Unlimited properties
  • Interactive map
  • AI descriptions
  • Digital contracts
  • Free web portal
  • Pipeline & contacts
  • Agenda & visits
  • 14-day free trial
Start free trial
Most popular

Pro

Up to 3 agents

€99/month
  • Everything in Solo
  • Team pipeline
  • Agent ranking
  • Zone assignment
  • Team real-time chat
  • Multi-agent analytics
  • Priority support
Start free trial

Elite

Up to 10 agents

€299/month
  • Everything in Pro
  • Advanced analytics
  • Custom workflows
  • API & Webhooks
  • Custom branding
  • Dedicated support
  • Onboarding session
Start free trial

Why agents choose CRM Focus

Built for real estate, not adapted to it

No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.

One price, everything included

Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.

Live in 30 minutes

Import your contacts and properties via CSV and start working the same day — no onboarding calls required.

Frequently asked questions

What CRM do most real estate agents use?

Real estate agents use a mix of specialized CRMs (like CRM Focus, Witei or Inmovilla for the Spanish market) and generic tools (HubSpot, Excel). Specialized real estate CRMs are more effective because they include property-specific features that generic tools lack.

Do I need a CRM as a solo real estate agent?

Yes. Even as a solo agent, a CRM helps you track all your active leads, schedule follow-ups automatically, generate contracts and present properties professionally to buyers. The time saved in organization pays for the CRM within the first month.

Can I use CRM Focus on mobile?

Yes. CRM Focus works on any device through the browser, including smartphones and tablets. You can add properties, update lead status and check your pipeline from anywhere, essential for agents always on the go.

How long does it take to set up CRM Focus?

Most agents are fully operational within 30 minutes. Import your property portfolio via CSV, add your contacts and configure your web portal. No implementation project or consultant needed.

New in 2026 · Founding member pricing

Try CRM Focus free for 14 days

All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.