A Follow Up Boss alternative built for markets outside the US — with more real estate-specific features at a lower price.
Follow Up Boss is a popular real estate CRM built for the US market. If you are an agent operating in Spain, Europe or Latin America, you may find that Follow Up Boss lacks market-specific features and is priced in dollars for a US audience. CRM Focus is the European alternative.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
More real estate features than Follow Up Boss (map, AI, digital contracts) at a lower price, built for non-US markets.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
CRM Focus includes: interactive property map, AI for property descriptions, digital signature for contracts, free personal web portal and local contract templates. Follow Up Boss focuses on lead follow-up automation but lacks these property-specific features.
Yes. CRM Focus starts at €49/month ($53 equivalent) vs Follow Up Boss at $69/month — and CRM Focus includes more features in the base plan. The price difference grows when you add the features Follow Up Boss charges extra for.
Follow Up Boss is designed for the US market. It integrates with US-specific platforms (Zillow, Realtor.com) and is priced in dollars. For agents in Spain, Europe or Latin America, CRM Focus is purpose-built for those markets.
Most agents migrate their contacts and property portfolio in under an hour. CRM Focus accepts CSV import for both contacts and properties. The 14-day free trial lets you run both platforms in parallel before committing.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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