What you should pay for a real estate CRM in 2026 — and what you should get for that price.
Real estate CRM pricing ranges from €0 (with severe limitations) to €2,000+/month for enterprise platforms. This guide breaks down what different price tiers actually deliver, what features you should expect at each level and why all-inclusive pricing matters more than the headline number.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
Understand the real cost of each platform, including add-ons, to make an informed comparison.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
A complete real estate CRM for a solo agent should cost between €40-80/month with all necessary features included. CRM Focus starts at €49/month with interactive map, AI, digital contracts and web portal — no additional modules.
For a team of 5 agents, expect €100-300/month for a complete platform. CRM Focus Pro (€99/month for 3 agents) or Elite (€299/month for 10 agents) include team pipeline analytics, agent ranking and zone management.
At minimum: pipeline management, property portfolio, contact management, visit scheduling and basic analytics. At CRM Focus, the base plan (€49/month) also includes the interactive map, AI descriptions, digital contracts and a free web portal — features that cost extra elsewhere.
Many CRMs have hidden costs: digital signature as an add-on (€15-30/month), web portal as an add-on (€20-50/month), AI as an add-on (€20+/month). CRM Focus includes all of these from the base plan. Always compare the all-in price, not just the headline.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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