Zoho CRM is powerful but complex. CRM Focus is the real estate-specific alternative with map, AI and contracts — ready in 30 minutes.
Zoho CRM is a feature-rich enterprise platform used across industries. Real estate agents who choose Zoho often spend weeks customising it for property workflows — and still end up without a native property map, AI descriptions or digital contracts. CRM Focus is built specifically for real estate: no configuration required.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
Purpose-built real estate CRM vs Zoho: no configuration, native property map, AI descriptions and digital contracts included — from €49/month.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
Zoho CRM can work for real estate but requires extensive customisation. Without configuration, it has no property-specific pipeline stages, no property map, no AI for listing descriptions and no built-in digital contracts. CRM Focus has all of these out of the box.
Zoho CRM's Standard plan starts around €14/user/month but to replicate CRM Focus's real estate features you'd need Enterprise plan + Zoho Sign + Zoho Maps + custom development. CRM Focus starts at €49/month with everything included.
Yes. Export contacts, leads and deals from Zoho CRM as CSV and import into CRM Focus. The process typically takes 1-2 hours. Run both in parallel during the 14-day free trial.
CRM Focus includes automations designed for real estate: lead routing, follow-up reminders and pipeline stage triggers. For very complex enterprise automations, review the current feature set during your trial.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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