Pipedrive is a great sales CRM — but it was not built for real estate. CRM Focus adds the property map, AI and contracts that Pipedrive cannot offer.
Pipedrive is one of the most popular general-purpose sales CRMs. Many real estate agents use it because it's familiar and flexible. But Pipedrive has no interactive property map, no AI for property descriptions, no digital contracts and no personal property portal. CRM Focus was built specifically for real estate agents who have outgrown generic CRMs.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
Purpose-built real estate CRM vs Pipedrive: property map, AI descriptions and digital contracts included — from €49/month.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
Yes, with significant customisation. You can build custom fields and pipeline stages for real estate in Pipedrive. But you cannot get a property map, AI property descriptions, digital contracts or a property portal without additional integrations. CRM Focus includes all of this natively.
Comparable. Pipedrive's Essential plan starts around €14/user/month but lacks many features you'd need for real estate. Advanced plans with more automations cost more. CRM Focus starts at €49/month with all real estate features included — often cheaper than Pipedrive plus the add-ons you'd need.
Export your contacts and deals from Pipedrive as CSV and import them into CRM Focus. The process takes less than an hour. Use the 14-day free trial to run both in parallel before switching fully.
CRM Focus includes workflow automations for common real estate scenarios: lead assignment, follow-up reminders, pipeline stage triggers. For complex multi-step automations, review current automation documentation during your free trial.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
Related guides
Zoho CRM is powerful but complex. CRM Focus is the real estate-specifi...
Monday.com is a project management tool. CRM Focus is built for real e...
Try CRM Focus free for 14 days — full access to maps, AI, contracts an...
AI-generated listings, predictive analytics, digital-first transaction...