CRM FocusReal Estate CRMChime / Lofty CRM Alternative
New in 2026 · Founding member pricing

Chime / Lofty CRM Alternative

A Chime / Lofty alternative with full real estate CRM features — built for agents outside the US market.

Chime (rebranded as Lofty in 2023) is a US real estate CRM with strong AI features and IDX lead generation. It is designed for the American market with US-specific integrations. For European and Latin American agents who need a complete real estate CRM without paying for US lead generation, CRM Focus is the natural alternative.

Card required, no charge until trial ends14 days all featuresCancel anytimeSetup in 30 minutes

€49/mo

All features · No add-ons

30 min

To be fully operational

14 days

Free trial · Card required

2026

New platform · Founding pricing

Everything included. No add-ons.

Six features that set CRM Focus apart — all in the base plan from €49/month.

Interactive Property Map

Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.

AI Property Descriptions

Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.

Contracts & Digital Signature

Generate and sign real estate contracts natively — no third-party tools needed.

Free Web Portal

Your own property listing website, included in every plan. Live in 2 minutes.

Team Pipeline

Visual pipeline, agent ranking, zone assignment and real-time team chat.

Analytics & Reporting

Conversion rates, agent performance and deal velocity — all in real time.

The key advantage

All the CRM management features of Chime / Lofty — without the US-market lock-in or the high price. From €49/month.

Simple, transparent pricing

All features included. No hidden add-ons. Cancel anytime.

Solo

1 agent

€49/month
  • Unlimited properties
  • Interactive map
  • AI descriptions
  • Digital contracts
  • Free web portal
  • Pipeline & contacts
  • Agenda & visits
  • 14-day free trial
Start free trial
Most popular

Pro

Up to 3 agents

€99/month
  • Everything in Solo
  • Team pipeline
  • Agent ranking
  • Zone assignment
  • Team real-time chat
  • Multi-agent analytics
  • Priority support
Start free trial

Elite

Up to 10 agents

€299/month
  • Everything in Pro
  • Advanced analytics
  • Custom workflows
  • API & Webhooks
  • Custom branding
  • Dedicated support
  • Onboarding session
Start free trial

Why agents choose CRM Focus

Built for real estate, not adapted to it

No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.

One price, everything included

Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.

Live in 30 minutes

Import your contacts and properties via CSV and start working the same day — no onboarding calls required.

Frequently asked questions

What is the difference between Chime, Lofty and CRM Focus?

Chime/Lofty is a US platform combining IDX lead generation with a CRM. It is feature-rich but designed for the US market. CRM Focus is purpose-built for European and LATAM markets, with an interactive property map, Spanish-language AI, digital contracts and local portal integration — features Chime/Lofty lacks for these markets.

How much does Chime / Lofty cost vs CRM Focus?

Chime/Lofty starts at $499/month for teams. CRM Focus starts at €49/month for solo agents and €299/month for up to 10 agents. For European agents who cannot use US lead generation, CRM Focus offers 10x better value.

Does Lofty work in Spain or Europe?

Lofty/Chime is primarily built for the US market and its key features (IDX websites, Zillow leads, US SMS) do not apply in Spain or Europe. CRM Focus is designed for European markets with Idealista/Fotocasa integration, GDPR compliance and local contract templates.

Can I try CRM Focus before deciding?

Yes. 14-day free trial with all features unlocked, Card required to start the trial — no charge until it ends. Test the map, AI, contracts and team pipeline with your real data before committing.

New in 2026 · Founding member pricing

Try CRM Focus free for 14 days

All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.