HubSpot is a powerful generic CRM — but real estate agents need tools HubSpot does not include.
HubSpot Sales Hub is one of the most popular generic CRMs in the world. Many real estate agents try it because it is well-known and has a free tier. But HubSpot is designed for B2B sales teams, not real estate — it lacks a property portfolio system, does not understand encargos or arras contracts, has no interactive property map and charges significantly more as you scale.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
A real estate CRM built for how agents actually work — not a generic sales tool adapted for real estate. From €49/month with everything included.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
HubSpot is excellent for B2B sales teams. For real estate, a specialized CRM like CRM Focus is better because it has native property management, an interactive portfolio map, Spanish/European contract templates, visit scheduling and AI for property descriptions — features that do not exist in HubSpot and would require expensive custom development to add.
HubSpot Sales Hub Starter starts at €20/month per seat but lacks most advanced features. Sales Hub Professional (€100/month per seat) gives you the features comparable to CRM Focus. For a 3-person team, that is €300/month vs €99/month for CRM Focus Pro — with CRM Focus including property-specific features HubSpot still lacks.
Not natively. HubSpot is designed around companies and contacts. You can customize it to track properties, but you lose months building workarounds and still end up without key features like an interactive map, exclusivity contract generation or portal publishing. CRM Focus has these built in from day one.
Export your HubSpot contacts as CSV and import into CRM Focus in under an hour. Run both in parallel during the 14-day CRM Focus free trial to compare before making a final decision.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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