Top Producer is a solid lead-management CRM. CRM Focus adds the property-specific tools it lacks — map, AI descriptions, digital contracts.
Top Producer is a long-established lead-management CRM for real estate agents, known for contact management and follow-up tools. It does not include a native property map, AI for listing descriptions, or digital contract generation — features that have become standard expectations for a modern real estate CRM. CRM Focus includes all three natively, alongside standard CRM functionality.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
Everything Top Producer offers for lead management, plus native property map, AI descriptions and digital contracts — from €49/month.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
CRM Focus includes a native interactive property map, AI for generating listing descriptions and digital contract signing — none of which are core features of Top Producer, which focuses on contact and lead management.
CRM Focus is designed to be operational in 30 minutes without training. Most agents find the interface more modern and intuitive than legacy CRM platforms.
Export your contacts and leads from Top Producer as CSV and import them into CRM Focus. The 14-day free trial lets you compare both platforms with your real data before switching fully.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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