AI is no longer a premium add-on — it is the core of how real estate professionals work in 2026.
In 2026, artificial intelligence has become central to how real estate professionals manage their business. From generating property descriptions in seconds to predicting which leads are most likely to convert, AI real estate CRM tools have moved from novelty to necessity. CRM Focus includes AI across the entire platform — not as an optional module, but as a standard feature in every plan.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
AI for property descriptions, smart lead prioritization and automated content — all included from €49/month, no AI add-ons needed.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
In 2026, AI in real estate CRM covers: generating property descriptions and listing titles (the most common use case), scoring leads by likelihood to convert, suggesting optimal contact timing, drafting follow-up emails, summarizing visit notes and generating market analysis reports. CRM Focus focuses on the most impactful use case for agents: instant property descriptions with no usage limits.
No. AI in 2026 removes the administrative burden from agents — writing descriptions, scheduling reminders, processing leads — so they can focus on what humans do best: building relationships, negotiating deals and providing market expertise. Agents using AI tools close more deals because they spend less time on paperwork.
Yes. CRM Focus AI generates content in Spanish by default, optimized for the Spanish real estate market. The AI understands Spanish real estate vocabulary, portal format requirements and local market terminology. English generation is also available for international agents.
Yes. The trajectory is clear: AI tools that generate descriptions in seconds will become table stakes, and the competitive advantage will shift to AI that predicts buyer behavior, optimizes pricing recommendations and identifies hot leads before they contact your agency. CRM Focus is building in this direction.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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