A real estate CRM that works for agents across Latin America — not just the US market.
Latin American real estate agents have long lacked a complete, affordable CRM built for their market. US platforms like Follow Up Boss and kvCORE focus on the American market and do not integrate with LATAM portals or understand local workflows. CRM Focus fills this gap with a complete platform that works across Latin America.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
A professional real estate CRM that understands the Latin American market — in Spanish, with local workflows, at an accessible price.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
Yes. CRM Focus works for real estate agents anywhere in Mexico. The platform supports properties in any Mexican city, manages contacts in pesos or any currency, and the AI generates descriptions in Spanish. A dedicated crmfocus.mx domain for the Mexican market is planned.
Yes. CRM Focus is designed for Spanish-language real estate markets. Agents in Colombia, Argentina, Chile, Peru and other LATAM countries can use the full platform including map, AI, pipeline and web portal without restrictions.
CRM Focus currently operates in Spanish. A Portuguese-language version for the Brazilian market (the largest real estate market in Latin America) is on the product roadmap. Brazilian agents can use the platform in Spanish in the meantime.
CRM Focus is priced in euros (€49/month for Solo, €99/month for Pro). For LATAM agents, this represents excellent value compared to US platforms. Payment can be made by international credit card.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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