GoHighLevel is a generic marketing-agency CRM that some agents adapt for real estate. CRM Focus is built specifically for property management from day one.
GoHighLevel is a general-purpose marketing and CRM platform originally built for marketing agencies, popular for its automation and funnel-building tools. Some real estate agents adopt it for its low price and automation capabilities, but it requires significant custom configuration to work for property management — there is no native property map, no real estate AI, and no built-in digital contract templates for mandates or purchase agreements. CRM Focus is purpose-built for real estate from the ground up.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
Purpose-built real estate CRM vs a generic marketing platform: native property map, AI and contract templates — from €49/month, no configuration needed.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
Yes, with significant customization. GoHighLevel is a generic marketing CRM; using it for real estate requires building custom fields, pipelines and automations from scratch. It has no native property map, no real estate AI and no built-in contract templates — all of which CRM Focus includes out of the box.
GoHighLevel's base plans can start lower, but replicating real estate-specific functionality requires substantial custom setup time and often third-party integrations. CRM Focus starts at €49/month with all real estate features included natively.
Export your contacts and pipeline data from GoHighLevel as CSV and import into CRM Focus. Use the 14-day free trial to compare both platforms with your real data before switching.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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