A Propertybase alternative that delivers everything agencies need — at a fraction of the price.
Propertybase (now part of Lone Wolf Technologies) is an enterprise real estate CRM built on Salesforce. It is powerful but expensive, complex to implement and overkill for most independent agencies and teams of under 20 agents. CRM Focus is the accessible alternative that covers all the essential needs without the enterprise price tag.
€49/mo
All features · No add-ons
30 min
To be fully operational
14 days
Free trial · Card required
2026
New platform · Founding pricing
Six features that set CRM Focus apart — all in the base plan from €49/month.
Your full portfolio geolocated on a live map. Draw agent zones, filter by price and type.
Generate listings for Idealista, Fotocasa and your portal in 10 seconds. Unlimited.
Generate and sign real estate contracts natively — no third-party tools needed.
Your own property listing website, included in every plan. Live in 2 minutes.
Visual pipeline, agent ranking, zone assignment and real-time team chat.
Conversion rates, agent performance and deal velocity — all in real time.
The key advantage
Complete agency CRM with team management, pipeline, map, AI and contracts — ready in 30 minutes, not months. From €49/month.
All features included. No hidden add-ons. Cancel anytime.
1 agent
Up to 3 agents
Up to 10 agents
No generic CRM has a native property map, real estate AI, or digital contracts out of the box. CRM Focus does — from day one, no configuration.
Map, AI, contracts, web portal and pipeline are part of every plan. No paid add-ons required to unlock core features.
Import your contacts and properties via CSV and start working the same day — no onboarding calls required.
Propertybase typically costs $200-500/month depending on the number of users and modules. CRM Focus starts at €49/month for solo agents and €99/month for a 3-agent team — 4-10x cheaper with all core features included without enterprise implementation costs.
Propertybase is built on Salesforce, which requires significant configuration and often a consultant to implement. CRM Focus is operational in 30 minutes with no technical setup. For agencies under 15 agents, CRM Focus covers all needs without the complexity.
CRM Focus covers all the core features agencies need: property portfolio management, lead pipeline, visit scheduling, team management, analytics and contract generation. Propertybase has deeper Salesforce integration but for most agencies, CRM Focus provides everything they actually use.
Yes. 14 days free, all features unlocked, Card required to start the trial — no charge until it ends. Import your properties and contacts and evaluate CRM Focus with real data before making a decision.
All features unlocked. Card required, no charge until trial ends. Cancel anytime. Ready in 30 minutes.
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